We are a startup generator in the Midwest that is building businesses that matter.

Entrepreneurship is a powerful tool to impact people at scale, but we don't think it's being leveraged enough in the problems that matter most. We look for the most pressing problems affecting Americans everyday and find where we can use entrepreneurship to provide scalable solutions. We find people who want to build businesses that matter but don't know where to start and, over six months, generate new solutions and build early-stage companies. 

 
DSC07921.jpg
 

Our Approach

 
 
 

I. DEFINE A PROBLEM.

We research big, important, complex problems facing the majority of Americans and define broad opportunity areas for new ventures. We engage startups, existing businesses, non-profits, and government to understand the problems from many perspectives and hunt for places where new solutions may be possible.

 

 
 
 

2. RECRUIT THE PEOPLE.

Great entrepreneurs are problem finders before they are problem solvers. We recruit people who are hungry to solve important problems by starting a business, but don't have an idea yet.

  • Generalists   2+ years in consulting or a startup
  • Experts   2+ years experience with the problem
  • Technologists   2+ years in software hardware

We intentionally recruit women, Black, and Latinx aspiring entrepreneurs. 

 
 
 

 
 

3. GENERATE A SOLUTION.

We dig deeper into the problems and opportunities with our entrepreneurs and generate new solutions and business models. We emphasize testing assumptions about the solutions early and often with those who understand the problem best. 

 

 
 

4. BUILD A COMPANY.

We invest in and support our entrepreneurs to build and launch their ventures. We help find the first customer or pilot, build the first version of the solution, and setup back-end services to make sure that the entrepreneurs' time is spent building a great product/service. 

 
 
 
Team headshot.jpg

Our Team

Maria Gibbs

LinkedIn | Medium

Dustin Mix

LinkedIn | Medium